7/14/2023 0 Comments Pizza dominos logo![]() ![]() It added depth to the brand and name by infusing a concept into the fold. The Dominos Logo design did what design communication is supposed to do. ![]() Founded in 1960, the chain is owned by master franchisor Dominos Pizza. He needed a name quick and he needed one that sounded like the old name and whilst the name Domino’s wasn’t relavant to the consumer, it held relevance for his business strategy and created a brand history of sorts. Dominos is an American Michigan-based multinational pizza restaurant chain. ![]() The naming of the brand may have been a careless and rushed solution but Tom’s decision to name it Domino’s was a strategic one. The previous owner disallowed the use of the original name DomiNicks for his new store so on a whim after a suggestion from one of his delivery guys, Tom re-named the company to Domino’s Pizza. Tom’s first pizza joint was an already trading pizza place called DomiNicks and after Tom took over he expanding his pizza business from 1 to 3 stores within 5 years. The name is not an ideology or symbolic of anything to do with pizza, lifestyle or it’s customers. This representation is dedicated to the public domain by the author: File history Click on a date/time to view the file as it appeared at that time. The owner Tom Monoghan didn’t name the business after himself, he didn’t use a “what it says on the tin” strategy and neither did he get conceptual about the business name. 12:42 (UTC) Daelin 2560 (bytes) 512×512 A representation of the Dominos Pizza trademark logo. Domino’s is a company that defied the rules of brand naming and logo design. ![]()
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